Oh hun! You’re not stupid at all, please don’t say that! <3
The pun they’re trying to pull is on the word “hook,” as in, using a hook to fish with. They’re making “hook” into “hookers.” Also, they could possibly be talking about the one-masted sailboat specifically used for fishing, known as a “hooker”—but the wordplay is still relevant.
This is wrong on many different levels. For starters, they’re equating what they believe to be very, very wrong (fishing) to women who enjoy sex, or sex workers, thereby saying that sex work/women who enjoy sex are equally as bad. Which is completely false—even if you believe fishing to be a terrible crime, what someone chooses to do with their bodies is completely up to them, and to equate it to something you believe is wrong… that’s not cool.
Plus, “hooker” is a pretty derogatory term to call a sex worker, in my opinion, and in the opinions of sex workers I’ve seen talk on the matter. Some might reclaim the word, some might not—regardless, it’s not an okay word to use in a derogatory or negative fashion.
This advert perpetuates the concept that sex work is bad, and, it’s not. And this isn’t the first time PETA has been offensive or fucked up.
In this advert, they compare the “Octomom” to a cat in heat. This ad compares dog breeding to Hitler. This one claims that going vegetarian can make you lose weight! …which is not only fat-shaming (not the first time they’ve pulled this shit) but also completely inaccurate. There are PLENTY of unhealthy veg*n foods, and veg*n does not = healthy for everyone, and neither does thin.
They dressed up as the KKK to hand out fliers at the Westminster Dog Show, the point of which is still kind of flaky.
Let’s not forget the blatant sexist advertising they use—and while not all the women in their advertisements are white, when you see a WoC, it’s comparing her to “exotic” animals.
PETA has compared eating meat to slavery, asking, “Are Animals the New Slaves?” And when confronted by “Dr. James Cameron, founder of the Black Holocause Museum, had this to say about the “Are Animals the New Slaves?” campaign:
“They may have treated us like animals back then, but there is no way we should be compared to animals today,” he said. “You cannot compare the suffering of human beings or the suffering that I experienced to the suffering of an animal.”
PETA responded by saying: “Generally speaking, mustn’t rhinos think that rhino suffering is more important than vervet monkey suffering and vervet monkeys think that their suffering is more important than songbird suffering?”“
[Text above is a direct quote.]
When not using women in sexist campaigns for their bodies, PETA compares killing animals to violence against women. Before you watch this, if you decide to, understand that it’s highly disturbing, and certainly doesn’t get the “What if you were killed for your coat?” message across. No, it’s just a man running up and beating a woman to death while the crowd continues to walk along without noticing—incredibly low, considering the attitudes surrounding domestic violence. Here’s the link to the video if you still want to watch it.
And of course, there’s the ever-so-popular comparison of how we treat animals to the Holocaust.
The website Peta Kills Animals has overwhelming evidence of just how awful and hypocritical of an organization they truly are. Admittedly, PKA is a website that is supported by the meat industry, but their sources of information are not biased—they come directly from the Virginia Department of Agriculture. PETA has been known to kill more animals than it, in fact, saves—including highly adoptable kittens that had nothing more wrong with them than a common cold. Their “emergency shelters” do not meet even PETA’s own standards for an acceptable shelter, often times leaving animals in incredibly cruel environments. They practice euthanasia, and killed roughly 95% of the adoptable dogs and cats in its care during 2011.
PETA is not the animal-loving organization that supporters wish it to be. It is disgusting, and it’s “shock value” is honestly worthless when it’s riddled with sexism, racism, lies and cruelty.
Short and to the point: